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Digital Marketing & Communications Manager

Jobs Post
Company Name: 
American Nutrition Association

 

Looking for a Mission, not just a job? Want to have a huge impact on the health of society? If you are passionate about making a difference, smart, and not afraid to roll up your sleeves and work hard for a mission you believe in, then we want you on our Team!

The American Nutrition Association (ANA) is a rapidly growing 501c3 charitable organization.

The ideal candidate must be interested in food, nutrition and health, and working in a multi-faceted, dynamic, non-profit environment.

The Digital Marketing & Communications Manager will support multiple organizations within a Consortium of nutrition organizations, playing a key role in the outward-facing messaging of the Consortium.


Responsibilities:
 

Digital Marketing & Communications
 

  • Oversee email marketing efforts (E-mail blasts, E-newsletters) and be responsible for ongoing optimization
  • Develop digital campaigns and monitor results (SEO, open rates, click-through, deliverability, conversion) and provide analysis of campaign effectiveness and recommendations to improve marketing ROI
  • Help develop and provide input to the creative planning of annual marketing and communications materials
  • Oversee research and analysis to determine community wants and needs
  • Liaise with external suppliers (production houses); understand print and mail house production needs and scheduling

 

Social Media Marketing & Communications
 

  • Develop strategies for growing our digital platforms
  • Craft and aggregate engaging content for our various social media channels, including Twitter, Facebook, LinkedIn, and YouTube, to engage target audiences, increase event attendance, and to help raise organizational visibility
  • Brainstorm new ideas and innovative ways to engage and grow our audience

 

Content Marketing
 

  • Provide input on content marketing strategy, including defining audience personas and content mission, setting clear marketing objectives for content, and defining how the organizations’ content integrates with the rest of our objectives.
  • Create and maintain website content in collaboration with internal teams
  • Oversee web developers in the creation of new websites

 

Branding
 

  • Provide key input to team as we develop our branding strategy
  • Ensure brand consistency and facilitate the smooth, productive and timely workflow for deliverables supporting our brand launch and future strategic branding initiatives
     
  • Ensure our branding standards and messaging are maintained across all platforms


 

Ideal Candidate Skills
 

  • Demonstrated interest in nutrition and health
  • A keen understanding of the benefits, nuances and best practices of different social platforms including Facebook, Instagram, Twitter, YouTube and LinkedIn.
  • Strong understanding of social media metrics (use, targeting, analytics) with previous strategic social media experience
     
  • Stays current with the latest in social media and emerging trends within the digital/social space
  • Experience in building successful digital marketing campaigns including sponsored ads on social platforms
  • Experience updating websites with new content via Content Management Systems (Drupal experience a plus)
  • Proficient in Google Suite including Google Ad Words, Google Docs, Google Sheets, Google Drive, Google Slides, Google Analytics
     
  • Skill with database management and data analytics (Salesforce experience a plus)
  • Working experience using email marketing tools (Constant Contact and Mail Chimp a plus)

 

Ideal Candidate Attributes
 

  • Highly organized, creative thinker with strong attention to detail
     
  • High energy, positive, “can-do” attitude, flexible, adaptable, team player
     
  • Excellent written and verbal communications skills
     
  • Skill in editing and proofreading copy for accuracy, style and content under deadlines
  • Experience writing short-form content for web and social media
  • Ability to travel occasionally attending events and conferences

 

Qualifications
 

  • University degree, ideally in marketing or communications
  • 3+ years of experience in digital communications / marketing

 

Specifics
 

  • Hours:  Full-time
     
  • Location: La Grange, IL Office
     
  • Compensation: Based on experience

 

To Apply

Please include a brief explanation of interest in your cover letter.

 

Hours: 
Full-Time
Benefits: 
N/A
Contact Name: 
Michelle Bushe
City: 
La Grange
State: 
Illinois
Date Posting Date: 
2017-05-27